With Spring around the corner, many savvy Brides and Wedding planners are considering how to source their bridal bouquets, boutonnieres, centerpieces and other wedding flowers. One growing option has been through the use of a flower wholesaler. Through direct order placement with a floral wholesaler, Brides and Wedding Planners gain the advantage of significant dollar savings and wider availability of flowers than might be available at a local supermarket. And with recent offerings such as pre-arranged Wedding Flower combos, Brides and Event Planners alike gain additional flexibility by outsourcing the floral arrangement activity.
For Bridal parties with limited budgets, use of flower wholesalers can result in up to 75% savings according to many retail flower studies. Through elimination of middlemen, a flower wholesaler gains the advantage of lower cost and is able to pass those savings on to customers who require bulk flowers. Under a traditional model, a flower farm would sell to a flower broker who in turn sells to a flower wholesaler, who then sells to a local flower wholesaler, who then sells to a local supermarket or savings club. For Austin based flower wholesaler WholeBlossoms.com, however, flowers are sold direct to the consumer resulting in lower cost.
The second advantage is equally important. Many brides fret at the prospect of holding a wedding without their desired flowers. Tulips, for example, has been a favorite for many but due to seasonality, is generally unavailable during the winter months. With increased globalization, however, many wholesalers are able to procure tulips and other seasonal flowers throughout the year. Among the most popular wedding flowers include anemones, calla lilies, garden roses, gerberas, hydrangea, orchids, peonies, roses, ranunculus, rose petals, stephanotis, and tulips. Most are now available throughout the year with flowers imported from Colombia, Holland, Thailand and many other global locations.
One recent offering from flower wholesaler WholeBlossoms.com has been the introduction of DIY Wedding Flower or Wedding in a Box combos. While purchases of bulk flowers are an affordable and practical option for many, some brides (and their floral helpers) find themselves time challenged. WholeBlossoms has helped to remedy these gaps by offering pre-made bridal and wedding bouquets, and other wedding flower arrangements. Upon delivery of a pre-arranged combo, all a bride is required to do is provide a cool storage location and change of water.
Flowers for wedding ceremonies and other special events are no longer available through a limited number of options. With flower wholesalers like WholeBlossoms.com, the number of avenues through which flowers can be purchased has increased. The advantages of ordering wedding flowers and wholesale flowers direct include cost savings, greater availabilty of fresh cut flowers, and availability of DIY wedding combos.
